For this project, I led the full rebranding of Simply New, a fashion clothing embroidery company ready to evolve its visual identity. The goal was to craft a look that felt modern, stylish, and approachable, while still honoring the craft and detail that embroidery represents. I designed a new logo centered around a hanger, symbolizing the brand's connection to fashion and wearable art. The brand name, Simply New, is woven within the hanger itself, a subtle nod to simplicty. The color palette of soft pinks and bold black strikes balance between feminine elegance and modernism, making the brand feel fresh and new. This new identity brings light to the brand’s message: simple, stylish, and thoughtfully made, just like the pieces they create.
